Ciccia!

Team: Studio Muttnik

Research: Ciccia! (a word that in tuscanian dialect means “Meat”) is an editorial design product which I designed investigating the historical quarter of Sant’Ambrogio, Florence. First of all, I identified as an interesting element of investigation the historical market, focusing on the big number of butchers shops in the structure. I started collecting all the possible material inside and around the shops, like interviews and photographs to the butchers and the clients, informations about the best recipes, gossips from the market, and also material from the stands and the floor, as tickets, papers etc; the dates in which I collected the different material became the continuity-element.

Design: During the editing and designing processes I decided to feel free to put into the editorial design product every element that would make Ciccia! more readable and fluid. I also decided to insert some pages in a different format, and with a different material, for example the papers which is used from the butchers to pack the meat. Finally, I created a D.I.Y. cover, on which I sticked the typical butcher’s plastic paper used for the meat; the entire fanzine was then rebound by hand using the japanese technique of Asa-no-ha Toji. The book’s title was cutted on linocut and printed manually on the cover.