Vertex immersive article

Team: Roisin O'Hara, Ransom Profit
Typeface: Söhne, Martina Plantijn
Done at Politico Studio

Brief: As a graphic designer at Politico Studio, the creative division of the POLITICO.eu Media Solutions team, I have collaborated with numerous clients seeking to present compelling and interactive narratives within our publication, diverging from conventional sponsored content.
For this immersive article created for Vertex Pharmaceuticals, I collaborated with the external development agency Ransom Profit to bring our concept to life. While they handled the full HTML development, I focused on the static design and visual direction. Given the need for precision in pharmaceutical storytelling, I chose a deliberately cartoonish style—playful yet clear—to avoid any misleading realism. The result is a visually engaging experience that balances scientific accuracy with creative accessibility.

full experience ↘