LF Architects

Team: Pietro Giovanardi
Typeface: Ivar

Brief: Luigi Fragola Architects is an architecture and interior design studio based in Florence, Italy. The studio works in the luxury field, designing projects for hotels or private villas in Tuscany. The main goal of the rebranding designed with Pietro Giovanardi is to show a classical and luxurious visual identity and to build loyalty with the customers through a coherent set of printed documents and gadgets. Therefore we decided to work on the naming of the studio, designing a new monogram (LFA) in order to give more importance to the studio rather to its founder (Luigi Fragola) and to expand the market beyond the Italian borders. After that, we choose a typographic combination and worked on a new palette which helped us to represent a luxurious imaginary and at the same time refers to the typical green tuscanian marble, called serpentino.