Museum Kesselhaus Herzberge

Team: Alberto Bolzonetti
Typeface: Helvetica Neue

Brief: Museum Kesselhaus Herzberge is a cultural foundation in Berlin. The peculiarity of this space is given by its multiformity, which makes it on one hand a platform that hosts permanent and temporary exhibitions and on the other hand an atelier for artists and makers and a place to organise cultural initiatives, focusing on the importance of sharing in the artistic and cultural sphere.

Concept: The platform-keyword led me develop a communication system with a solid, immutable part (the letters MK, which represent the original Museum of Technology), but at the same time the fluidity of the project was highlighted with the H letter (which refers to the Herzberge park, the district where the museum is located) capable of expanding, moving and including initiatives and events of various kinds.

Development: The communication system was then adapted to layouts for printed material and gadgets, but also for digital products.