Rusty Bar

Team: Francesco Cafaro
Typeface: Sprat

Rusty Bar is a charming, tranquil spot situated in the heart of Florence, Italy.

From the initial consultation with the client, who recently acquired the space without a clear concept for its name, a surge of creativity was sparked by the owner's vision of a petite, steam-punk styled bar near Florence's main train station. Straying from options like "The Brake Bar," we both gravitated towards a thematic focus on the color and material - rust, symbolizing steampunk aesthetics and embodying a slower pace that counterbalances the bustling city life. As a result, the establishment was christened Rusty Bar, accompanied by the tagline: Where time stops.

Subsequently, I crafted a dynamic visual identity featuring a lively illustrated logo with robust typography, seamlessly complementing the bar's interior design and materials.